Indian matrimonial websites as a new and popular medium for seeking marriage partners have millions of users and have become increasingly important in Indian marriage market as of the recent years. Despite their traditional approach evident in their structure and design these online spaces nevertheless reflect new dimensions of media usage and choice of partners. With new lifestyles and social realities notions regarding marriage, love and gender roles are gradually being reworked. The analysis of the online matrimonial market and how it has been increased offers remarkable insights into these parameters of social change. Ninety percent of India marriages are still termed as arranged as opposed to the category of love marriage. But the varied ways in which many young Indians engage with matrimonial sites show that this trend needs urgent attention.
For centuries Indian families have sought help from relative’s marriage brokers and later via newspaper advertisements to marry off their sons and daughters. They earlier relied on religion and caste networks marriage bureaus and word of mouth. Recently the global media age has opened up a whole new world of possibilities and renders a new dimension to the expansion of the Indian matrimonial market. The introduction of online matrimonial portals is not only an economic success for media producers but also marks a new era of marriage matchmaking. Matchmaking is undergoing crucial change through increasing expansion and mobility. New forms of lifestyles working environments and use of media impact attitudes towards marriage and partner selection especially in urban centers and modern workplaces such as the rapidly growing IT and call Center industries. These changes become manifest in changing patterns of matchmaking which challenge the existing rules of arranged versus love marriages.
Matrimony and Social Networking:
A large number of people essentially seek for the matrimonial information. Usually such information seekers also disseminate their information to make them visible to others towards receiving desired information. Therefore, different modes of transfer of matrimonial information exist in real practice and seekers are free to choose any of the modes. The term “social-networking” refers to the formation of a community on the internet, which facilitates the users to interact or share views for a common purpose. According to data, social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others
Various modes to get a marriage partner:
- Consultation to relatives and friends
- Approaching the ghataks
- Registration to on-line services
- Peer-to-peer conversation
- Advertising in newspapers
- Enrollment in marriage bureaus
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| Average time of customer in matrimony sites |
Numerous matrimony service portals have become operative in different levels (regional, national and global) to sustain the pressure of marriage information seekers. These portals have their intrinsic capability for providing continuous flow of matrimonial information to a large pool. These portals provide interactive platform to their registered members for communicating marriage related information exploiting online databases. Potential users must evaluate these service portals in terms of credibility, content, cost, accessibility, reliability, utility, visibility, presentation, functional tools, etc. to achieve optimum benefits.
Matrimony Service Portals In India:
Many other matrimonial sites might also exist in India. In fact, a few sites just cross their infancy viz. saatphereonline.com (launched in 2008), wmmatrimonial.com (Launched in 2015) etc. Almost all matrimony service portals have their common attributes viz. free registration, fee-based utilities, time-bound subscription, personalize services, community specific search, online chat, email/SMS alerts, highlighted profile or bold listing facility, horoscope matching, etc. It is worthy to mention that free registration always attract information seekers to be a member of online service portals. But paid members have greater level of access and they can initiate meaningful contacts with other members, successfully use e-matchmaking tools, online chatting, blocking and many other value added services.
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| Market Share Of Top matrimony sites |
Some of the popular matrimony portals are highly useful to Indians:
- Shaadi.Com
- BharatMatrimony.Com
- Jeevansathi.Com
- Wmmatrimonial.com
- SimplyMarry.Com
Since last decade, matrimony service providers have been striving with stupendous efforts for the sustainable development of online marriage information systems and services in India. Along with few others, five matrimony portals viz. shaadi.com, bharatmatrimony.com, jeevansathi.com, wmmatrimonial.com and simplymarry.com have been playing a significant role in satisfying the objectivity of marriage information seekers in the country. These services differ in potentialities, but these websites are understandably popular than others. The growth of online matrimonial sites is mainly because of the wide variety of choices, convenience, time saving and efficiency. For more information, you can visit our website www.wmmatrimonial.com
Reference By:
https://en.wikipedia.org/wiki/Arranged_marriage
https://en.wikipedia.org/wiki/Marriage
https://en.wikipedia.org/wiki/Spouse
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